Following a public standoff earlier this week, YouTube TV and NBCUniversal agreed to a “short” extension for the streaming service broadcasting several of the broadcaster’s channels. This means that at least for now, YouTube TV will continue to broadcast over a dozen major channels owned by NBCUniversal, including regional NBC sports networks. But it also means that YouTube TV’s monthly subscription cost won’t be $ 10 cheaper.
Had the talks failed, NBCUniversal’s programming would have been removed from YouTube TV at midnight ET. “NBCUniversal and YouTube TV have agreed to short extension while parties continue talks,” NBCUniversal spokesperson said Protocol and Vulture. “NBCUniversal will not be shutting down on YouTube TV at midnight EST tonight.”
YouTube said in a blog post earlier this week that if the companies failed to come to an agreement on transportation, it would reduce its monthly subscription cost from $ 65 per month to $ 55 per month – by slashing the prices of Live TV streaming services like Hulu with Live TV and FuboTV. But that would mean YouTube TV users would lose more than a dozen NBC channels, including:
- well done
- Golf channel
- The Olympic channel
- Universal children
- American network
As well as regional sports networks which include:
- NBC Sports Bay Area
- NBC Sports Boston
- NBC Sports California
- NBC Sports Chicago
- NBC Sports Philadelphia
- NBC Sports Washington
According to NBCUniversal, the deadlock on transportation – which has become all too common in streaming wars, especially when it comes to regional sports programming – involved a demand for what an NBCUniversal source close to the subject described as a rate fair relative to market conditions. . A YouTube spokesperson, meanwhile, said the company is negotiating on terms it considers fair based on industry standards and the size of its service. The spokesperson also said that NBCUniversal asked YouTube TV to bundle Peacock, which the spokesperson said would cause users to pay twice for the same content.
YouTube said as a precaution earlier this week that users looking for NBCUniversal-owned programming could head to NBCUniversal’s flagship streaming service Peacock to access their NBC programming. Peacock’s Premium Tier costs $ 5 per month, which means YouTube TV users would save a few bucks. But they would have to use two different apps to stream accessible content in a single dedicated live TV service.