The Town of McKinney website got a facelift this week to make it easier to find information about the town.
As McKinney’s website specialist Valerie McKito says, the town’s website is where people find important information like water billing and garbage collection information.
âIt’s a critical part of how the community finds information about the city, whether or not it’s a resident, business or visitor,â McKito said.
The update, which took place on Tuesday, comes after the website’s last update in 2016, a move that resulted in the city ââwebsite serving as a template for county and municipal websites across the country.
âWebsites are a lot like hotels,â McKito said. “It is recommended that you update them every four to five years just to keep them looking new and not getting too old.”
In the five years since the last update, McKinney has seen a significant change in the way people access city information online. In 2015, 87% of the city’s website users accessed the site by computer. Since then, those numbers have grown to around 52% of users accessing the website via a mobile device while only 45% of users visit the site via a desktop computer, a change that continued through 2021, a McKito said.
McKito said the city always receives compliments for its 2016 website, which was developed primarily with a desktop user in mind.
âBut for what are now half of our users, the experience just wasn’t the same, and in some cases it became a huge barrier,â she said. âSo we wanted to make sure that we always follow industry trends. “
The new website design will include a more similar user experience on mobile and desktop devices, McKito said. The new website also includes link boxes that offer an overview of menu options without collapsing into a mobile format.
In addition, the organization of the new site is intended to be more intuitive for residents, businesses and visitors to the city rather than from an internal point of view.
McKito said the change has been underway for about two years. The update was originally scheduled to take place in 2020 but has been delayed due to the COVID-19 pandemic.
âIt’s been a long process, but we think that because of it and the time we were willing and allowed to take on, we’re really presenting everyone with a great product,â McKito said.