Want to improve your engagement rate on Instagram? If so, you’ll probably want to share more interesting content on your stories. The amount of creative freedom this feature gives you has grown tremendously over the years, and you don’t even have to use Instagram to put it all together.
Canva is one of the most popular graphic design tools on the market. Its low barrier to entry makes it excellent for creating aesthetic and unique Instagram stories.
In this article, we will talk about Canva’s Instagram story maker features. You will also learn about the major benefits of using this tool.
What is Canva’s Instagram Story Maker?
Canva’s Instagram story maker isn’t a standalone app; instead, we’re talking about the suite of tools you can use on Canva to create Instagram stories.
On the Canva homepage, you’ll see a tab titled instagram story. You will have a blank canvas to work on; it is already resized to post on social media platform.
You can use Canva’s Instagram Story tools on your computer, which we’ll do in this guide. However, you can also use your smartphone or tablet if you prefer.
What can you do with Canva’s Instagram story maker?
Now that you know what Canva’s Instagram story maker is, let’s take a look at the different things you can do using this tool.
1. Choose ready-made templates
Canva’s Instagram story maker has several ready-to-use templates if you want to streamline your workflow a bit. You can make a selection based on different themes, including travel, entrepreneurship, and fashion.
You can choose from these templates by going to the toolbar on the left. Alternatively, if you are looking for something specific, you can type keywords into the search bar. Once you’ve chosen a ready-to-use template, you can customize the visuals and text to suit your needs. You can also change fonts, colors, etc.
2. Create a story from scratch
If you want to be a little more creative and have full control over how your story looks, but find software like Photoshop a bit too complicated, you can create your content from scratch. Once you select the Instagram Story tab on the homepage, you’ll have a completely blank canvas to do whatever you want.
Canva has several tools you can choose from to customize your blank Instagram Story canvas. You can add different lines and shapes to suit your visuals and even add audio, although you’ll need a paid subscription for the latter. You can also change the background color of your Instagram story.
3. Use photos, videos and illustrations
If you want your Instagram stories to stand out, you’ll have to try new things and have the courage to step away from what everyone else is doing. Let’s say you are used to only using photos or videos in your content; why not change things up a bit?
Canva’s Instagram story maker lets you add photos and videos to each slide, as well as artwork; you’ll need a Canva Pro subscription to use videos, but many photos and graphics are included for free.
When using Canva’s Instagram story maker, you can also add YouTube videos directly to your canvas. If you are looking for something specific, use the search bar; once you find what you want, drag and drop it into the story.
The Benefits of Using Canva to Create Instagram Stories
After learning about some of the main things you can use Canva’s Instagram Story tools for, you’ll probably want to know the benefits before you create an account. Below are three of the biggest benefits.
1. It’s (almost) free
If you want to create Instagram stories with Canva, you’ll be happy to know that you can access several features for free. You can upload your own photos with a free plan, and you’ll also have access to several themes and stock images.
Canva PRO has its advantages, namely, many more options. If you choose to upgrade, the good news is that the paid version is quite affordable; you will only have to pay $12.99 per month.
One thing that puts people off from using non-native apps to create reels or stories is that sometimes they are quite complicated to use. You can excuse complex apps if you’re creating longer content, but you probably don’t want to spend so much time on short stuff, especially if they’re gone within 24 hours anyway.
Canva’s user-friendliness is arguably the main reason it’s so popular. You don’t need to have a degree in graphic design to navigate the app, and creating Instagram stories shouldn’t take you very long. Canva also doesn’t have a huge array of tools, which greatly simplifies the learning curve for understanding how to use the app.
3. More creative freedom
Although Instagram gives you a lot of creative freedom to create unique stories, you might want to look elsewhere to take your content to the next level. Canva offers a wide range of tools that allow you to create original stories and become more interactive with your audience.
Once you’ve created your stories on Canva, you can always use Instagram’s suite of tools to add the finishing touches before publishing.
How to export your Instagram stories to your smartphone
If you created your Instagram Stories on the Canva smartphone app, just save the posts to your camera roll and upload them to Instagram. If you created your stories elsewhere, you can log into your account on the app and follow the same steps.
Alternatively, you can save your story somewhere on your tablet or computer. From there, you can send the canvas to your phone via Bluetooth, AirDrop, or a cloud solution like iCloud or Google Drive.
Improve your Instagram Stories with Canva
Canva is one of the best third-party tools you can use to create Instagram stories. It’s easy to use and versatile, and the app also has several features to help you be more creative. You will find several ready-made styles to choose from, in addition to starting from scratch.
I hope this guide has convinced you to consider creating Instagram Stories on Canva. You will thank us later.
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