Content aggregators gather content from across the web or from contributors to provide readers with curated content and authors with an audience. When it comes to succeeding in thought leadership, content aggregators can be key. Services like Mondaq, JD Supra, and Lexology serve the legal industry by helping your firm’s content get read and providing you with relevant articles written by experts. In this article, we explain how different content aggregators can add value to your business.
Why are content aggregators important?
Content aggregators are beneficial for both publishers and readers as they bring together a large number of articles on a particular topic for easy reading and use.
For one thing, as a law firm, you can use content aggregators to easily keep track of what’s happening in your industry, hot topics, and special topics relevant to you.
Additionally, as a digital marketer, you can post your content on some of these sites to reach new and/or larger audiences outside of those who are already subscribed to your blog.
Top Content Aggregators for Law Firms
Whether you’re a small or large law firm, these content aggregators are useful for legal marketers looking to publish their content or just keep up to date with legal industry topics.
JD Supra is one of the most popular content aggregators in the legal landscape with clients like DLA Piper and Latham Watkins. If you are a contributing author, this platform can help you integrate both your content marketing and social media strategies to share your ideas with the right audience. With a focus on the legal industry, the service connects your content to law firm managers, in-house counsel, lawyers, journalists and writers who will find your knowledge and expertise relevant. With social analytics and monitoring features, JD Supra also helps your content get found on social media. With ongoing consultation and advice from JD Supra’s content experts, your law firm can learn how to write the content your audience actually wants to read.
As we’ve mentioned in the past, content curation should be part of your company’s content marketing strategy. JD Supra can help you sort out valuable articles that your business can then share through email newsletters or social media.
(For a deeper dive into how to craft a winning content marketing strategy, check out this free eBook: The Law Firm’s Guide to Content Marketing.)
With over 650,000 searchable articles and legal updates, Lexology is another option for law firms interested in the benefits of content aggregation. Although your business can submit content to Lexology, there are fewer analytics tools for contributors. This platform is designed and optimized for those looking to curate legal content. You can search for articles by field of work, jurisdiction, topic, or company to find the most relevant and timely content to share. Lexology provides users with an intuitive newsfeed that displays articles relevant to their interests and needs each time they log in.
For a service with global reach, Mondaq is a good option as it includes legal information from over 70 countries. This is a major advantage for international law firms wishing to contribute their own content to the site. When your law firm contributes, Mondaq is able to spread your ideas or blog posts to potential clients who find your content relevant. With the analytics capabilities offered by the service, you can see exactly who is reading your content. This data can help your business understand how to create the most customer-centric content.
If you want to use this platform for content curation, Mondaq allows you to receive bi-weekly emails with relevant content based on the filters you pre-selected. While you can opt for a headlines feed if you use the site frequently, it’s also easy to find the content you’re looking for by industry, topic, or country.
4. The national review of legislation
The National Law Review is a resource where users can easily read legal news and trends. The site publishes the latest content from legal journals, newsletters, bar associations and original thought leaders in an easy-to-navigate format, so legal industry professionals can keep up-to-date across all industries. of the legal sector. Not only can legal marketers use it to aggregate their news, The National Law Review also offers publishing and advertising options. Users can share their own thought leadership content or they can advertise in multiple ways.
Feedly aggregates information from all over the web. Users can then view content in a simple feed on the topic they want to select. The advantage of Feedly is that marketers can easily create different “feeds” on topics they need to keep up to date and will be shown a feed full of news, social media posts, blogs and more on this given topic. This is a very useful tool for digital marketers who need to be up to date on legal industry or marketing topics.
Although this platform is not useful for posting content, it can be a great help for legal marketers trying to keep up to date with their industry.
Vable is another aggregation system that allows users to easily view and analyze information about their industry. Vable is not limited to the legal sector, but many large law firms use it. Users can easily gather information from a number of sources and even send automated alerts to clients or colleagues.
This aggregator is a good tool if you want to help shape your image as a thought leader by sending useful information to your customers or prospects.
Whether you’re a law firm aiming to improve your content marketing strategy or a legal marketer aiming to increase the amount of content you curate on social media, these are all content aggregators that can help you. While JD Supra and Mondaq offer more analytics features for contributors, Lexology offers an intuitive newsfeed to browse quality content. Feedly and Vable can be used to easily follow hot topics, and The National Law Review helps legal professionals stay up to date or get their name out there. All of these services can help your law firm establish thought leadership through the content you write and share.
This post was edited and reposted from November 17, 2017.