Software stops misinformation about Russia’s war in Ukraine | 2022-03-21 | Investment News


Cybersecurity threats have plagued data, both personal and business, for decades, while ransomware attacks continue to evolve with advances in technology. In the wake of the COVID-19 pandemic, malware attacks against large organizations’ databases have also increased, leading to an increased need to tighten data security.

In this light, Russia’s invasion of Ukraine has also led to increased fears of cyber threats, especially following a Cybersecurity and Infrastructure Security Agency (CISA) issue of a “Shields Up” warning. cybernetics. The agency said that while there are no specific threats related to the United States or North America, organizations must still be prepared to respond to any type of cyber activity.

With this in mind, companies like Datametrex AI Ltd. (TSXV:DM, OTCQB: DTMXF, Forum) are innovators in cybersecurity with its artificial intelligence (AI) and machine learning (ML) based technology that can identify threats by analyzing social media conversations.

With a seven-year history, Datametrex has been working in cybersecurity with organizations such as NATO, the Canadian government, and the US Armed Forces for the past six years to develop and deploy AI and ML solutions.

With that in mind, in an interview with Stockhouse Editorial, Datametrex CEO Marshall Gunter said the company took combat-tested, military-grade software and moved it into the private sector. He added that the company now provides these same solutions to companies such as Samsung and Lotte Corporation.

“Everyone needs cybersecurity,” Gunter told Stockhouse Editorial. “Right now, nowadays, we’re producing levels of data that we’ve never seen before.”

As people’s lives become more and more online, companies like Datametrex are becoming more integrated than ever with its solutions that identify threats and help stop the spread of misinformation.

Identify threats with AI

Gunter explained that the company’s AI software solutions leverage and use the latest AI and ML techniques to try to find “unknown unknowns.”

“These are things that you don’t really know but could bite you in the days to come,” he said.

Gunter said the company’s solutions can identify words and the people who write them through social media platforms to reveal ‘unknown unknowns’,’ which are considered risks, which then allows organizations to make informed decisions.

“[Datametrex] is able to find these things [organizations] should be aware today but will become a problem in two or three days,” he said, adding that these are threats that should be addressed sooner before they become problems.

Notably, the company’s subsidiary, Nexalogy, is an AI-based social data mining and analytics entity that searches social media to identify potential threats. The in-depth analytics platform collects and analyzes information from social media platforms such as Twitter, Facebook, Tumblr, blogging forums, online news sites, Google alerts, blogs and RSS feeds, which then allow organizations to make more informed decisions by identifying trends and risks, among others.



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Gunter explained that while the technology analyzes information, it does so with privacy in mind and that, overall, Datametrex takes privacy “very, very seriously”.” He said the company complies with all applicable laws and the suggestions of the governing bodies with which the company is involved.

“[Datametrex is] compliant at all levels, down to federal levels in the United States and Canada and in all jurisdictions in which we operate,” he said. Gunter reiterated that the company’s solutions do not analyze any private information or information that is not available to the general public.

Fighting the spread of misinformation

In today’s digital world, the spread of disinformation is faster than ever. In a 2019 report, it is estimated that fake news online costs around US$78 billion every year worldwide.

Fake news, or disinformation, can originate and spread from anywhere and be shared across a wide range of platforms. This can include deep forgeries, biased reporting, and selective citations of sources, which can make it difficult for consumers to determine the truth.

In the wake of Russia’s invasion of Ukraine, the spread of disinformation has become widespread, as edited and manipulated information has poured into online forums and news outlets from Russia.

Companies like Datametrex are working to address these issues – for example, Gunter said the company has been working in the disinformation space for many years.

“[Datametrex has been] on a working group with NATO and [the company] still participates in the task force to counter misinformation,” he said. “[Datametrex] has developed techniques and software that help counter misinformation in collaboration with Canadian Defense Research, Canadian Armed Forces, NATO, US Airforce, etc.”

Notably, the company, through its subsidiary Nexalogy Environics, in 2018 developed a Fake News filter called Next Intelligence, which includes automated detection of suspicious news sources on social media.

In 2020, the company worked with the US government to develop strategies to prevent the spread of misinformation about COVID-19. Just prior to that, Datametrex completed work for Democracy Labs on social media misinformation regarding the pandemic and entered into a relationship with Carnegie Mellon University IDeaS.

“[Datametrex] has developed tools and techniques that help shed light on misinformation and bring it to the attention of everyone involved so that [the company] can expose it and show the danger of fake news to the public,” says Günter.

He explained that in addition to working with public entities such as governments, Datametrex also works with the private sector, including organizations such as Democracy Labs to prevent the spread of misinformation.

The Datametrex AI Advantage

While cybersecurity solutions are nothing new, Datametrex AI has a unique advantage over its peers in the space.

Gunter explained that there are three things that differentiate Datametrex from its peers in the space, including:

  • Datametrex can expose the ‘unknown unknowns.’ He said it’s not just about cybersecurity and surveillance, but also about discovery, meaning the company’s solutions are able to identify what organizations should be looking for.
  • The company has proven itself. Gunter said the company has been deploying its solutions in the field for five or six years with organizations like NATO and urban operations, among others.
  • ·Its client list, which Gunter says includes defense agencies, the US Air Force, NATO, the Canadian Armed Forces and a wide range of multi-billion dollar private sector companies.
  • The company was also recently recognized as the most promising technology company for 2022 by CIOReview.



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Management team

Marshall Gunter, CEO

Marshall Gunter has an engineering background rooted in big data analytics and large-scale machine learning. Gunter worked with Sequoia Capital and Lightspeed Venture Partners where he was responsible for bringing Varagesale to the mass market.

Gunter led Varagesale from a one-room store to an engineering department of more than 60 people and played a leading role in its $35 million fundraising. Gunter’s other experience also includes leading the team that built iSentium’s sentiment engine, which used a patented natural language processing system to extract sentiment from unstructured social content that is transformed into highly actionable metrics across finance, branding, and politics.

Don Shim, CPA, CA Chief Financial Officer

Don Shim has had a career in accounting and finance in the United States and Canada, having worked and audited publicly traded junior mining companies and high-tech industries. Shim is a member of the Chartered Professional Accounts of British Columbia and Certified Public Accountant registered in Illinois.

Shim has also been an audit partner on a range of audit engagements for various junior mining, oil and gas, pharmaceutical and high tech companies. Shim has also helped start-up companies go public on the TSX Venture Exchange, Canadian Stock Exchange and OTC Market. Shim also teaches accounting at a local college in Vancouver, BC, and serves as a facilitator at the CPA Western School of Business.

Dr. Omar Sharif, Chief Medical Officer

Dr. Omar Sharif trained at the University of Manitoba and then held various leadership positions within its departments of hospital medicine and emergency medicine in British Columbia and Alberta. Having worked for more than 10 years in these fields, Sharif obtained instructor status at the University of British Columbia.

The investment opportunity

With a market capitalization of C$55.05 million, Datametrex currently has a share price of $0.155 and trades on the TSX Venture Exchange in , but will be listed on the Toronto Stock Exchange by the third quarter. of this year. Currently, Datametrex has 355.17 million shares and 356.17 million shares outstanding.

With the company’s proven track record and relationships with government entities, the United States Air Force, Canadian Armed Forces and other defense agencies, Datametrex has been able to prove that its technology has the legs to stand on. hold,

Additionally, Datametrex is tackling a problem that no other company is currently doing – revealing the ‘unknown unknowns’ – meaning not only that the company is ahead of the curve, but that it has the skills to do so. to develop a solution that has never been done before.

Additionally, as the company continues to win new contracts, including two major AI government contracts totaling over C$42 million – and as AI and solutions become more pressing – companies like Datametrex represent solid investment opportunities now and in the long term.

For more information, visit Datametrex.

FULL DISCLOSURE: This is a paid article produced by Stockhouse Publishing.

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