Short YouTube video initiative arrives in Nigeria


Nosa Alekhuogie

YouTube has announced the arrival of the YouTube Shorts beta in Nigeria, the company’s new short video experience for creating short, eye-catching videos from mobile phones. First announced in September 2020, YouTube has since expanded Shorts to 26 countries and will now be available in more than 100 countries around the world where YouTube is available.

While short videos were already visible on the platform, Nigerian users will for the first time be able to access Shorts creation tools which include a multi-segment camera for linking multiple video clips, the ability to record with video. music, speed control settings, and more.

Users will also have the option to sample audio not only from other short films, but also from videos on YouTube, which includes billions of videos around the world, opening up a new playing field. creative like never before. This means that users can give their own creative touch to the content they love to watch on YouTube and help find new audiences, from reacting to their favorite jokes, to trying their hand at the latest recipe. ‘a creator or reenact comedy sketches. . Creators will be in control and can opt out if they don’t want their long-form video to be remixed.

Todd Sherman, Global Product Manager for YouTube Short Films, said, “We want to make creating short films easy and fun. As we continue to create short films alongside our creators and artists, we will be adding more features for users to try out. “

When it comes to music, artists and creators will have an extensive library of songs to use in their short films from over 250 labels and publishers around the world, including Universal’s labels and publishers. Music Group, Sony Music Entertainment and Sony Music Publishing, Warner Music Group and Warner Chappell Music, Believe, Merlin, Because Music, Beggars and Kobalt, Sherman said, adding that

“Helping people find short films to enjoy and introduce creators to is also a key part of the product experience. That’s why even before we announced the authoring tools, we introduced a line on the YouTube homepage specifically for Shorts, launched a new viewing experience that lets you easily swipe vertically from video to video. other, and added a Shorts tab on mobile which makes it easier for users to watch shorts with just one click.


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