Real American Hardwood Coalition Selects CANVAS United to Develop New Consumer Website

PITTSBURGH – (COMMERCIAL THREAD) – The Real American Hardwood Coalition (RAHC), a national industry-wide initiative to promote Real American Hardwood ™ products, has selected CANVAS United as the digital agency to develop a website for consumers at

The RAHC Board of Directors selected CANVAS United from among seven leading agencies for their exceptional creativity, impressive portfolio of projects and extensive experience working with various types of clients, including other product groups.

“We are delighted to partner with CANVAS United to design and create a dynamic website to promote Genuine American hardwood products, ”said Michael Martin, President and CEO of the National Wood Flooring Association and member of the RAHC Board of Directors. “It is a prestigious agency and their work is remarkable. Their talented team worked with the California Milk Processor Board (do you have any milk?®) for a number of years, and they are the brains behind the milk obtained? website, which we very much admire. We look forward to leveraging their expertise to deliver a digital experience and create messages that engage and inform visitors.

Launched in Q2 2022, the new website will showcase the benefits and benefits of Naturally Authentic ™ Genuine American hardwood flooring, cabinetry, furniture, carpentry and other products in ways that connect real and emotional with consumers from diverse demographic groups. Interactive modules will educate consumers about the products they choose to bring into their homes by comparing the appearance, durability, value, home health and environmental attributes of Genuine American hardwood products with alternatives in faux wood. The site will serve as a hub for project inspiration, maintenance advice and technical information, as well as product sourcing.

“Our industry and our products have compelling stories to tell,” added Martin. “We are delighted to tell these stories for the benefit of Genuine American hardwood products and all industry players.

For more information on RAHC or to find out how to get involved, visit

About the Real American Hardwood Coalition

The Real American Hardwood Coalition (RAHC) is a national, voluntary, industry-wide initiative that seeks to promote Real American Hardwood ™ products by educating consumers, increasing markets and sales, improving the stability of the industry. industry and researching and developing new products. Visit for more information.

About CANVAS United

As a team of innovative digital artisans, CANVAS United thinks beyond technology to celebrate and create meaningful experiences that awaken a sense of admiration and discovery in people. It requires having unique cultural sensitivities and unprecedented digital creative and technical skills to be able to successfully connect brands to the modern consumer. The agency believes that when you create user experiences that serve people, you’re not chasing the cultural landscape, you’re shaping it. Improve it and delight people, one digital experience at a time. The award-winning, full-service digital agency is part of UNITED COLLECTIVE with offices in New York City and Huntington Beach, California. For more information visit

Editor’s Notes: High resolution photography is available upon request.

Real American Hardwood and Naturally Authentic are registered trademarks of Real American Hardwood Coalition.

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