New York, July 19. 2022 (GLOBE NEWSWIRE) — Reportlinker.com Announces Release of “Digital Trust and Safety Growth Opportunities” Report – https://www.reportlinker.com/p06293612/?utm_source=GNW
Social media platforms, news outlets, games, dating apps, e-commerce, streaming services, and corporate websites all want as much user interaction as possible, leading to an increase in creation and consumption of user-generated content. User-generated content drives more traffic to a company’s website, which increases customer engagement and improves search engine rankings.
However, failure to effectively moderate online content can put a brand at risk and impact business results. Digital platforms and websites contain huge amounts of unverified information; posting/sharing this information may lead to the spread of false information.
There is a constant threat of users ripping off the public or uploading inappropriate or disturbing content (e.g. child pornography, recruitment for terrorist groups, hate speech, racist or homophobic content, sale of illegal drugs and persecution of minority groups). Prompt review and removal of inappropriate content and misinformation can harm society, individuals and businesses in general. Brand reputation, customer relationships and profitability are negatively impacted by increasing cybersecurity attacks, data breaches, illegal data collection, fraud, unauthorized transactions, fraudulent advertisements and copyright infringement. Given these repercussions, the onus of monitoring and moderating content falls on the organizations hosting the content or the owners of the platform. It is imperative to protect organizations and customers with strategic and comprehensive digital trust and security solutions. This study explores content moderation techniques and tools and examines growth opportunities in the space. It also provides profiles of major trust and security service providers.
Author: Sherrel Roche
Read the full report: https://www.reportlinker.com/p06293612/?utm_source=GNW
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