The agricultural publishing house Misset has appointed Marc Klumper (54) as editor of its international division, which includes Pig Progress.
In this role, Klumper will be responsible for the development of Misset’s international portfolio. His appointment is part of Misset’s strategy, continuing to develop its omnichannel approach to providing B2B information to customers in the agricultural industries, both at the company’s headquarters in the Netherlands and internationally.
Klumper started his new role at Misset on September 1st, 2021, and he has years of experience in the media industry. For the past 7 years, Klumper has worked as a Product Development Manager at the Royal Netherlands Institute for Standardization (NEN). In this role, he was responsible for the development and publication of training (online), web tools, webinars and conferences. In previous years he worked for years as Industry Market Manager at Jaarbeurs in Utrecht, The Netherlands and as Sales Manager and Editor for Reed Business Information.
Marc Klumper has been the new editor of Misset International since September 2021. – Photo: Vincent ter Beek
The challenges of the agricultural sector
Klumper said: âI am excited about this challenge and look forward to furthering the growth ambitions of Misset in general and those of Misset International in particular in the months and years to come. The (international) agriculture and food sectors face enormous challenges, such as the process towards more sustainability, as well as the growing global demand for animal protein.
âThis will change and expand the demand for relevant B2B information. Our job is to meet this demand, developing decent content, offering different types of digital products and subscriptions, and putting our readers in close contact with new parties that will emerge in the market.
International ambition in the agricultural sector
For more than 100 years, Misset has been the leading publisher of (multimedia) titles in the agricultural sector in the Netherlands and internationally. With the appointment of Klumper, Misset aims to intensify its international ambitions.
In this context, it is about the titles Everything about the flow, Pig progress, Poultry World, Global dairy products and Agriculture of the future, which are distributed and read around the world. In recent years, Misset has invested in an omnichannel strategy. Besides magazines, the publisher has developed websites, webinars, apps, podcasts, and events for these brands.
Cor Jan Willig, CEO of the Misset publishing house, is pleased with Klumper’s appointment. He said, âMarc is the sales man we were looking for. He will bring the knowledge and experience necessary to Misset for its continued growth. I look forward to our cooperation with confidence.
Objective B2B information
The publisher, based in Doetinchem, the Netherlands, employs more than 140 professionals working for the various media titles in the portfolio. In addition to its international titles, Misset provides objective B2B information to professionals in the agricultural industries through Dutch brands such as Boerderij, Groenten & Fruits, Pluimveehouderij, Hiker, Traktorpool and Food & Food.