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If you have a business to promote, podcasts are one of the best tools to do it. Of course, blogging is easier. However, not everyone has the time to read a few thousand word blog posts to find the valuable information they need.
Entrepreneurs should accept that people have unique needs. So it would be best to think about what types of content are suitable for a variety of different people. As for the benefits of podcasting in pursuing this goal, they are immense.
Related: Why Every Entrepreneur Needs a Podcast
Mind-boggling podcast stats to remember
Listening on demand, including podcasts, has been on the rise for years and is not going to go away. This is no surprise since they are easy to listen to while you go about your business.
Still not convinced? Check out these impressive statistics:
- According to research from Podcast Insights, there are over 2 million active podcasts and there is more to come.
- The most commonly used app for listening to podcasts in the United States in 2020 was Spotify, with 25% of listeners saying they used it to listen to podcasts.
- Marketers in the United States are expected to spend around $ 1.74 billion on podcast ads, according to eMarketer.
So how can podcasts get you a slice of this delicious income pie?
Podcasts increase traffic generation
If you want to send your brand’s message to people, you need to expand your reach. Podcasts are a great tool to do this because they help you reach new audiences and get you up to speed.
The simple truth is, people are likely to subscribe to a podcast they like and become regular listeners. Try to be consistent and you’ll soon notice the side effect of having a loyal following – a recommendation to a new audience.
This is precisely what will increase your reach and lead to further traffic wins and lead generation.
Podcasts Build Relationships and Improve Conversion
Again, consistency is essential. You will build relationships with your audience by podcasting regularly, achieving the familiarity factor necessary for engagement.
In general, people listen to podcasts because they feel they share the values and traits of the brand. Build trust, and people are likely to go from engaged listeners to loyal customers.
Related: Top 25 Business Podcasts For Entrepreneurs
Podcasts are very motivating
Several surveys have shown that people are more likely to buy the products promoted by podcast hosts. Hence, it is clear that podcasting could influence listeners’ buying decisions.
Podcasts are great for networking
This is especially important for entrepreneurs. Podcasting is one of the most effective communication tools for networking with other entrepreneurs and thus expanding your business into new areas.
Uniqueness and personality are the two strengths to use here, as podcasts are all about the good old human connection.
Podcasts are fantastic for brand awareness
Podcasting has this magical quality that it doesn’t seem to be selling anything. Therefore, it is a fantastic channel to build brand awareness in an authentic and meaningful way.
If you can manage to create the type of podcast that people are looking for, you’ve already done a lot. Remember to be subtle in your branding when podcasting.
Podcasts are a highly interactive platform
Podcasting is fantastic because it gives listeners the chance to get involved. And you want them to engage because engagement leads to higher income.
Podcasts are compelling and offer a lot more flexibility when delivering a message to audiences. Plus, it’s a lot less overwhelming.
Podcasts aren’t that hard to create
To get started, all you need is a sturdy microphone and headphones. Additionally, there is plenty of free editing software available online, with tutorials to help newbies on their podcasting journey.
And over time, who knows? You might like podcasting and decide to really dive into it.
The bottom line
Regardless of the size of the business you run, you should know that podcasts are one of the most compelling ways to build your own loyal and engaged audience.
After all, a real connection leads to engagement and revenue commitment. So, don’t delay getting on the bandwagon for higher sales too long.
Related: Podcast Advertising: Is Programming the Next Big Thing?