LOUISIANA TRAILS AND BYWAYS WINS BEST TRAVEL WEBSITE AWARD


The Louisiana Office of Tourism has won a 2022 WebAward presented by the Web Marketing Association for LouisianaByways.com. The award recognized Louisiana Byways’ new website design as the best travel website. Winning websites are selected by judges who review submissions and score them based on design, ease of use, writing, interactivity, use of technology, innovation and content. Louisiana Byways received an overall score of 65.5 out of 70, well above the industry average score of 53.

“It’s important that we encourage visitors to go to every corner of Louisiana, and the 19 scenic trails and back roads are an important part of that effort,” Lieutenant Governor Billy Nungesser said. “We are so proud of this wonderful new site and how it shares all the ways you can nourish your soul on a Louisiana road trip.”

The Louisiana Office of Tourism embarked on the Louisiana Byways website redesign project in 2021. Following the pandemic, the popularity of road trips has grown rapidly, which hasn’t been a better time to invest in new marketing resources for the state’s existing highways program.

“Our trails and roads consistently draw visitors and share the authentic experience of Louisiana culture, music and cuisine,” said Deputy Tourism Secretary Doug Bourgeois. “This new user-friendly website makes it even easier for visitors to plan their trip to Louisiana.”

Each year, the Web Marketing Association names the best travel website in its annual WebAward competition. Since 1997, WebAwards has been recognized as one of the industry’s leading website rewards programs. The Web Marketing Association is an all-volunteer organization founded in Boston in 1997.

Visit the award-winning website at LouisianaByways.com.

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