So you have created a business website to showcase your business credibility and establish your online presence. How to attract visitors?
Beyond sharing updates regarding restocking and promotions, regularly updating your website with fresh content engages and encourages potential customers to come back.
“Keeping your website up to date doesn’t have to be time consuming or costly. To help your website drive traffic and increase brand awareness, it’s important to create new, relevant and engaging content, ”said Norman Barrientos, GoDaddy’s Marketing Director for South East Asia.
GoDaddy, the company that helps everyday entrepreneurs around the world, shares four types of content you can develop to help your website stay up to date and help drive traffic to gain traction for your business.
User Generated Content
Happy customers are often enthusiastic about sharing photos of their latest purchases on their social media pages and tagging businesses. The customer-generated content of your products and services can help inspire others to buy from your business. Collect photos posted by clients, then ask your clients for permission to share them on your own online resources.
User-generated content can have an impact. While often not requiring as much production effort to use, this type of content can serve as customer testimonials for your products and services. You can publish them on your website based on themes, product categories, or use cases of similar products.
Websites built with GoDaddy + Marketing websites include social media integration, so you can easily post, for example, to your social media channel Instagram and Facebook.
People are very visual, so creating videos that show how to use your products, how to place orders, and how your products are made can be engaging content for visitors and can help benefit your website. How-to videos are useful content for showcasing your products in your own words, and depending on how you edit and package them, they can be fun and original as well.
Videos don’t have to be super polished or long. In today’s age, short videos with eye-catching elements or a unique aesthetic can greatly encourage people to visit your website and get new customers to try your products.
Blog posts and relevant articles
Gone are the days when blog posts were just an online journal. Today’s blog posts can be a great way for you to communicate with your audience on a deeper level your knowledge of your industry and your passion for your business. Make your website content engaging and relevant by posting regular blog post updates on what your brand stands for, changes in the way you work and support your customers, or the way you operate while you’re moving to a more environmentally friendly business model, for example. Sharing articles from reputable websites that are relevant to your business can also help customers better understand the value provided by your products and services.
Whether it’s a set of themed photos or a combination of relevant videos and blog posts, strategically creating and curating vacation-themed content can keep your business relevant and in the spotlight. mind your customers, especially during the holidays when people are often likely to shop. Your website may highlight areas such as: thematic products, special holiday promotions, and expedited shipping methods.
Improving your website doesn’t have to be a daunting task with GoDaddy’s suite of digital tools created to help you succeed online. GoDaddy also offers 24/7 customer support to help you if you have any issues updating and maintaining your website. Learn more about GoDaddy’s full line of products and services at ph.GoDaddy.com.
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