kathy ireland® Worldwide and brand protection expert JPatton join forces for product authentication and supply chain transparency


JPatton will provide custom holographic security labeling program and product tracking services

ATLANTE, October 26, 2022 /PRNewswire/ — JPatton, a global leader in brand protection solutions, and kathy ireland® Worldwide (kiWW®), the leading lifestyle brand founded by Kathy Ireland, today announced that they have formed an exclusive partnership to improve the brand authentication of kiWW® licensed products in the market and increase the transparency of their supply chain.

Image by Kathy: Photography Noah Childers Creative Direction Jon Carrasco – Images by Franco Diaz and Pete Reyes: Courtesy of JPatton

Thanks to this new partnership, kathy ireland® Worldwide, which ranks 19e the world’s largest brand of Global License Magazine with an estimate $3.2 billion in retail sales worldwide, will have access to innovative counterfeit prevention tools, supply chain analytics systems and better market insights through the security label, factory disclosure and JPatton tracking programs.

“From the beginning, our company has been committed to setting the gold standard for brand protection among licensed consumer brands and improving the human condition globally,” said Ms. Ireland, President and CEO of Kathy Ireland® Worldwide, recognized by WWD as the highest-ranked female-owned licensing company in American history. “As technology evolves, we’re always looking for the latest and most advanced ways to protect the integrity of our brand and we’re excited about this collaboration with JPatton.”

M/s. Ireland added, “JPatton’s services and mission align with our society’s Millennium Development Goals to improve the lives of people around the world. Product counterfeiting is often a major source of funding for other, more illicit activities such as human trafficking and drug trafficking. Our brand labeling program will help promote the purchase of officially licensed merchandise rather than consumers who unwittingly contribute to these illegal operations by purchasing counterfeit products. Additionally, the disclosure and tracking systems available through JPatton will provide greater insight into our product manufacturers and distributors as we continue to ensure the highest labor standards in our supply chain for safe and healthy working conditions. that can help lift people out of poverty.

“JPatton will provide innovation in brand protection and a true commitment to our collective goals of protecting the human collective through the reduction of counterfeiting businesses and the transparency of business practices in our supply chain. We are delighted to implement tools such as their security product tracking system which will continue to give our customers confidence in the authenticity of kathy ireland® branded products,” said Jon Carrasco and Stephen Roseberry, Global Head of Creation and Chief Marketing Officer, kathy ireland® Worldwide, respectively.

Backed by 26 years of experience, JPatton brand protection tools are used by more than 20,000 approved manufacturers in more than 125 countries whose factories and suppliers impact approximately 5.2 million factory workers. .

“We are honored to partner with Ms. Ireland and its industry-leading team at kiWW® to deliver state-of-the-art brand security products and real-time enforcement tools that will provide multi-point verification of brand authentication from factory to retailer while connecting to the consumer at the point of purchase,” said Pete Reyes, vice president and general manager of JPatton. “We look forward to leveraging our expertise in brand protection to support our mutual values ​​of serving others, building trust, innovating often, being passionate and leading well.”

About kathy ireland® Worldwide (kiWW):

Founded in 1993, Kathy Ireland® Worldwide (kiWW) celebrates individual style, communicated in the significance and fashion of each product. Their mission of …solutions™…soluciones™ lives in every kiWW® offering, including: women’s, men’s and children’s fashion, intimate apparel, accessories, fine jewelry, weddings and resorts, skincare, cosmetics, furniture, lighting, flooring, decoration, kitchenware, appliances for homes and offices worldwide, insurance, telemedicine, recovery centers, merchant services, fintech, investment strategies, real estate, hospitality, pet comfort care, nutraceuticals, supplements, recreation and adventure designs for Camping World, led by Marcus Lemonis, resulting in an ever-expanding portfolio of SKUs, entertainment, sports, publishing, film , television, music, management of artists and athletes.

kiWW®’s singular ability to innovate, design and meet customer demands for multiple markets, categories and price ranges propels the conglomerate to the 19th position among global brands, according to License! World review. M/s. ireland The company, which began at the family kitchen table with Global Creative Director Jon Carrasco, is the largest female-owned licensing business in American history.

M/s. Ireland is the youngest person to be inducted into the International Licensing Hall of Fame. The International Home Furnishings Representatives Association (IHFRA) presents the prestigious Icon Award to Kathy, who would be the youngest executive and the first woman to receive this rare lifetime achievement honor from the organization of more than 2000 members, which guides the furniture industry. . M/s. Ireland is one of the top ten advocates for women’s health in America and has opened more neonatal intensive care units (NICUs) than any other individual. M/s. Ireland is International Youth Chair for the National Pediatric Cancer Foundation, with over 25 hospitals in that portfolio. M/s. Ireland is the first woman to serve on the Board of Directors of NFL Players Inc. She serves on the James Madison Committee of Princeton University, Ambassador and Major Donor of the Elizabeth Taylor AIDS Foundation, and Co-Founder of Kindergarten Christian Education Resources in 12th grade. M/s. Ireland holds doctorates in humane letters from JFK University and California State University, the largest educational institution in the world.

About J Patton

JPatton is a market-leading security label and technology innovator, providing custom brand protection and digital authentication solutions that deliver unparalleled consumer engagement opportunities for global brands. JPatton uses a proprietary suite of products and services, including physical and digital security and brand authentication technologies, product track and trace systems, and our unique licensing platform, Direct Licensing Hub. Founded in 1996, JPatton is a division of licensing leader CLC, part of LEARFIELD, the leading media and technology services company in intercollegiate athletics. JPatton is a US-based company operating globally. Follow J Patton @ Facebook, Twitter, LinkedIn

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