Instagram is testing ‘Favorites’ functionality to help you control your feed


You’re on Instagram looking for your best friend’s dog daily update, but you have to endlessly scroll through a sea of ​​posts that don’t interest you, and probably forget what you’re looking for in the first place. After a few more annoyed scrolls, you close the app in frustration.

It seems Instagram is well aware of your plight, as it is quietly testing a solution for your messy feed called “Favorites.”

According to Alessandro Paluzzi, a mobile developer who first posted about the new feature on Twitter, Favorites lets you rank your most important Instagram accounts (friends and creators) as your top priorities, so their posts land “higher” in your feed.

If this feature sounds familiar to you, it’s because Instagram was testing another Favorites feature in 2017, which allows you to narrow down the exact audience for each post. For example, you can share your wedding photo with only your designated favorites, rather than all of your followers.

The 2021 iteration of favorites, however, aims to give you more control over your feed – by letting Instagram know which accounts are most important to you. After all, you can follow a bunch of different brands and creators on your account, but you don’t necessarily prioritize their content on the same level as your closest friends and family.

Currently, Instagram ranks the order of your feed based on the most recent and shared posts from the people you follow, as well as other “signals” like the likelihood of you engaging in a post, according to the company’s blog. of June 2021 on its algorithm. While you can “like” many posts you see, these may not be the content you are actually looking for, but can send Instagram all the wrong signals about what you actually want to see in your feed.

It is not clear whether this Favorites feature will become an official feature or if it will change before it is rolled out more widely. In the meantime, you might see this feature in your account menu, just below “Close Friends” – a feature that lets you control who you share your stories with.

We’ve reached out to Instagram for more information on this new feature and will update this article if the company responds.


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