India will become the hub of global app innovation, says Google Play executive




India will have a “vital role” in global app development as its start-ups design widely used products, Google Play said on Thursday.

Google Play, the application store platform for Android phones, ended its ten-year anniversary on Thursday. Aditya Swamy, Director of Play Partnerships, said India is one of the top app and game downloaders. “From leading in-app adoptions to emerging as a major global development hub, India will play a vital role in shaping the global app ecosystem over the next decade,” he said in a blog post.

Indian apps and games saw a 200% increase in monthly active users and an 80% increase in consumer spending on Google Play between 2019 and 2021. 2021 vs 2019 on Google Play.

Also read: Will continue to invest in India to boost local innovations: Google Play

Swamy said Google Play will continue to invest in a range of local developer initiatives. “We will continue to bring the best of our global experience and innovation to India while remaining focused on solving local opportunities and challenges. We want to help every developer with an idea unlock the potential to reach 2.5 billion monthly active users and 190 countries with Google Play.”

Google recently announced its Startup School India program to create 10,000 start-ups in small towns. Another initiative has been launched under the Google for Startups Accelerator program to specifically help women founders in the country. “We will continue to evolve our tools to support developers’ business decision-making and evolve our business models to help them grow their businesses,” Swamy said.

The Indian government recently declared that the country is on the verge of becoming a trillion-dollar digital economy that will support 60-65 million digital jobs by 2025-26. “We are confident that local developers, innovations – along with our continued commitment to help build the local app ecosystem – will help India turn a new page on its journey to becoming a powerful digital economy” , Swamy said.

He added that user safety will remain a top priority and that Google Play will help developers provide the best experience for users in terms of privacy and security solutions.

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