“If only there was a way to combine cycling and transportation”: Peloton coaches drive Mazda electric cars… to “support their active lifestyle”; Wout van Aert Cervélo auction reaches £ 11,000; Delivery on bike path; Infra made permanent + more on the live blog



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This one has real end-of-term vibes … as the folks at Mazda sat trying to figure out a way to justify their partnership with Peloton coaches Leanne Hainsby and Ben Alldis, couldn’t think of anything vaguely plausible. , so thought ‘hell’ it’s Christmas, we’re just going to say it’s to “support their active lifestyle” … that makes sense, doesn’t it?

If there’s one thing Twitter is good at, it’s watching brands and “famous” people get roasted when they try to promote something stupid. And damn it, was Mazda the target this morning …

But what did the “cyclists” say?

Well, the Ben Alldis Paid Partnership’s Insta post promoting the vehicle showed him driving it around London and said, “It was the absolute dream. […] It’s a great car for city life during the week and perfect for getting out of town to see family and friends on the weekends. exercise bikes paraded in front of …

I could share part of Leanne’s post (which reads like … well, a Mazda ad) but I’d rather hear what the good cycling people on Twitter had to say about the whole debacle, so let’s do more. …

Riviera Rider replied: “Instead of cycling around London, spin bike instructors are promoting an electric car under the guise of ‘supporting an active lifestyle’ by driving through the best city in the world. country for public transport. ” It is more or less that…

We will come back with more reaction in a moment …


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