Peloton instructors take a tour with Mazda.@onepelotonLeading Fitness Trainers Leanne and Ben Will Live With It All Electric # MazdaMX30 for six months, finding out how the model supports their active lifestyle. pic.twitter.com/IrW5AN1Jcy
– Mazda UK (@Mazda_UK) 20 December 2021
This one has real end-of-term vibes … as the folks at Mazda sat trying to figure out a way to justify their partnership with Peloton coaches Leanne Hainsby and Ben Alldis, couldn’t think of anything vaguely plausible. , so thought ‘hell’ it’s Christmas, we’re just going to say it’s to “support their active lifestyle” … that makes sense, doesn’t it?
If there’s one thing Twitter is good at, it’s watching brands and âfamousâ people get roasted when they try to promote something stupid. And damn it, was Mazda the target this morning …
If only there was a way to combine cycling and transportation
– Stuart Helmer (@stuarthelmer) 20 December 2021
OR BY BIKE!
– Elisabeth Anderson (@velobetty) 20 December 2021
Working on a car manufacturer’s social media must be hilarious. Find phrases that mean “don’t own a car,” then add them to your feed. Accomplished job.
– Jon (@Jontafkasi) 20 December 2021
But what did the âcyclistsâ say?
Well, the Ben Alldis Paid Partnership’s Insta post promoting the vehicle showed him driving it around London and said, “It was the absolute dream. […] It’s a great car for city life during the week and perfect for getting out of town to see family and friends on the weekends. exercise bikes paraded in front of …
I could share part of Leanne’s post (which reads like … well, a Mazda ad) but I’d rather hear what the good cycling people on Twitter had to say about the whole debacle, so let’s do more. …
It does not support an active lifestyle. It’s a car. This means that they are driving when they could use other âactiveâ means. Stop trying to greenwash.
– Peter Smith (@Pinarello_Pete) December 21, 2021
Riviera Rider replied: “Instead of cycling around London, spin bike instructors are promoting an electric car under the guise of ‘supporting an active lifestyle’ by driving through the best city in the world. country for public transport. ” It is more or less that…
âI’m going to ride 45 minutes in my peloton then drive 10 minutes to buy ice cream!
– Nick, aka John Forester’s Worst Nightmare (@c_rless) 20 December 2021
you are going to be absolutely full bodied here and fully deserve it, all the best
– dan hett (@danhett) 20 December 2021
We will come back with more reaction in a moment …