IDW Publishing has announced plans to move its direct market distribution of comic books from Diamond Comic Distributor to Penguin Random House Publisher Services (PRHPS) under an “exclusive, multi-year, global” agreement, expanding the operation of comic book distribution recently launched by the book publisher.
IDW’s move to PRHPS follows Marvel Comics ‘announcement that it will begin using PRHPS’ cast over Diamond’s from November. This is not a total leap for IDW, because the publisher has already distributed its releases in bookstores via PRHPS. IDW’s new distribution agreement for monthly comic book releases via PRHPS will begin on June 1, 2022.
“IDW succeeds when the direct market succeeds. No matter how amazing our comics and graphic novels can be, it’s the retailers who connect readers to our stories,” says IDW editor Nachie Marsham in the ad. . “For this reason, I couldn’t be more excited about our future with Penguin Random House and have the utmost confidence that every store, regardless of size, will see the benefits of high levels of care and service. provided by PRHPS. “
“IDW has been wonderful partners over the past five years and it is exciting to see the evolution of their publishing program and to support the phenomenal growth of their graphic novels in the book business,” adds Jeff Abraham, President of Penguin Random House Publisher Services. .
“With the expansion of PRHPS into the direct market, we see this as a natural extension of this partnership and we look forward to bringing PRH’s supply chain expertise, customer insight and business know-how to bear, as well as solution-focused customer service to help bring IDW comics and graphic novels to even more fans around the world. “
Diamond Comic Distributor chairman Steve Geppi offered a response to IDW’s decision – the kind of statement Diamond has grown accustomed to making since the dissolution of its effective monopoly on comic book distribution in the North American direct market.
“I would like to thank IDW for their many years of partnership and we are delighted to continue to sell IDW comics, crafts and graphic novels to our retail customers as a wholesaler effective June 1, 2022,” states Geppi, acknowledging the end date of Diamond’s Distribution Agreement with IDW.
“At Diamond, we understand the unique needs of the direct and book markets and work hard every day to serve and support all stakeholders in our industry,” Geppi continues. “From developing sales tools and launching new services, to hosting industry-wide events and engaging with fans on our consumer platforms, Diamond is constantly creating and developing new new, easier ways for publishers, retailers and fans to connect. I am proud of the role Diamond is playing and look forward to our continued service from Direct Markets and Book. “
Diamond’s monopoly was broken in early 2020 when DC developed its own channel partners during a period of industry shutdown caused by the COVID-19 pandemic.
IDW is the current publisher of the Teenage Mutant Ninja Turtles, some of the best non-Marvel and non-DC superheroes already.