Preliminary data from IDC’s Worldwide Quarterly Personal Computing Device Tracker revealed that tablet shipments reached 38.4 million units in the first quarter of 2022, down 3.9% year-over-year. ‘other.
IDC notes that while shipments are still higher than they were before the pandemic, growth has slowed, which it says indicates the market is returning to normal seasonality.
Additionally, 2020 and 2021 have seen aggressive device purchases, leading many users to continue using what they currently have rather than buying something new.
IDC also acknowledges that Asia Pacific (excluding Japan and China) continued to see growth in the quarter even though the market contracted due to saturation in mature markets. He says this is due to various large investments in digital education in the region.
“While the tablet market is certainly on a downward trend globally due to weaker demand in mature markets, it is interesting to see several new players entering emerging markets, particularly vendors of smartphones like realme, OPPO, Xiaomi, etc.,” says Anuroopa Nataraj, senior research analyst at IDC Mobility and Consumer Device Trackers.
“Although their volumes are not large enough to move the market at present, it is the strong demand for tablets in emerging markets since the onset of the pandemic that has led these vendors to leverage their presence of existing channel to build an ecosystem where consumers own multiple products of the same brand, just like Apple.”
Additionally, Chromebook shipments declined, down 61.9% year-over-year in the first quarter of 2022.
“The decline in Chromebooks is not a surprise given the inventory buildup due to lower demand over the past few quarters,” said Jitesh Ubrani, research manager at IDC Mobility and Consumer Device Trackers.
“Barring major changes in supply, we expect inventory to empty out with promotional activities over the next few months and new shipments will begin to increase as the educational buying cycle begins to begin again.” accelerate.
The release of this preliminary data comes after IDC named Alibaba a major player in the global commercial content delivery network (CDN) in its latest MarketScape report.
The company has been positioned as a Major Player in IDC MarketScape: Global Commercial Content Delivery Network Service Provider Assessment 2022. The report analyzed ten CDN service providers based on their global delivery capabilities and marketing strategies. growth.
According to the report, Alibaba Cloud CDN has a strong presence in China, with major point-of-presence deployments and extensive media and web content delivery capabilities. Alibaba Cloud CDN currently supports 80% of the country’s popular websites and 1.5 million domain names accelerated daily. Its collaboration with several global internet service providers outside the country means that users can access consistent services regardless of their location.