Harvard Business School publishes KASB Securities case study


KARACHI: Harvard Business School Publishing published a case study titled KASB Securities – Reclaiming its Position as a Leading Brokerage of Pakistan.

The case study was written by Dr Adeel Zafar, Fazal Jawad Seyyed and Hafsa Ashfaq from Lahore University of Management Sciences (LUMS).

This is the first case study of a Pakistani fintech company and brokerage house that has been published by LUMS and Harvard Publishing.

The case traces the journey, challenges and strategic options faced by the founders of the company when they relaunched KASB Securities as a digital-focused brokerage firm. The case study is available on Harvard Business Publishing (click here for the link).

KASB is one of the oldest capital markets institutions in Pakistan, established in 1953. It was relaunched in 2018 by Ali Farid Khwaja and Mahmood Bukhari. KASB’s mission is to democratize investing and help people improve their financial well-being by providing them with access to investment products and financial education.

“As a former LUMS student, I am delighted that a Pakistan scholarship dossier is made available to students. We are honored that our trip and mission has been recounted, as we believe that access to investment products is necessary both for the financial well-being of the people and also for the economic advancement of Pakistan. Our team is on a mission to transform Pakistan’s capital markets and we believe that digital tools like the KTrade app can bring investment access to everyone ”. Said Ali Farid Khwaja, Chairman of KASB Securities.


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