Hacking is the biggest threat to the OTT industry worldwide

Content piracy is one of the biggest problems plaguing the video streaming or OTT (over-the-top) industry globally and in India as nearly a third of revenue is lost due to unauthorized access to content, said Paul Segre, chief executive of UK-based video technology provider Synamedia.

Speaking to ET during his visit to India, Segre said that although his company used to provide solutions for the pay-TV industry for the past 30 years, it now focuses on services. of streaming through the engagement, protection and distribution of content.

“Protection is a very important area, which relates to the fight against piracy,” he said. “We have this 30-year history in security, but it’s a renaissance period for hackers. There’s never been better and original content because companies are spending a lot of money, and the avenues for there are too many pirates, so they have an easier job than them”. used to.”

According to a recent analyst report by data research and analytics company Ampere, the Indian media and entertainment industry has lost $2.3 billion over the past year due to piracy. film and television content (including web series) and $886 million in sports piracy.

For the full report, visit www.economictimes.com

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