Global Retail and CPG Customer Data Platforms 2022

Report from leading global market intelligence firm highlights Optimove’s ability to drive personalization at scale through multi-channel, AI-driven customer journeys

NEW YORK, April 28, 2022 /PRNewswire/ — Optimove, the leading CRM marketing platform, has been recognized as a “Leader” in the IDC MarketScape: Worldwide Retail and CPG Customer Data Platform 2022 Vendor Assessment (Doc #US47506221, April 2022). The report follows Optimove being recognized by Forrester as a Leader in the Forrester Wave 2021: Cross-Channel Campaign Management and by Optimove customers on G2 in the CDP category.

The IDC MarketScape evaluated CDP vendors based on their success in designing, developing, installing, and configuring their CDP platform, focusing on three layers: data, analytics, and activation. The report also focused on technologies that have demonstrated the ability to significantly influence brand results. As a prerequisite, vendors needed to have core CDP capabilities that enable customer experience differentiation, seamless marketing orchestration, automation, and personalization in an efficient and easy-to-execute way.

The report highlighted Optimove’s distinctive capabilities:

  • Marketing capabilities. Optimove’s marketing-specific capabilities focus on orchestrating personalized campaigns. The company has implemented an AI-based marketing bot, called Optibot, which provides personalized recommendations and a “Mission Control” tool, to monitor every step and detect potential anomalies in marketing campaigns. Additionally, Optimove’s CDP also includes a BI studio, leveraging Microsoft BI, for custom reporting.

  • Retail and e-commerce capabilities. In 2020, Optimove created retail and e-commerce specific customer data models, aiming to support specific industry requirements and data mining based on different delivery models. For journey orchestration, Optimove offers AI-based Self-Optimizing Journeys (SOJ) services as well as an authoring tool, called Visual Stream Builder, for creating journeys on a blank canvas. Optimove also launched Retail Pulse, a set of dashboards leveraging BI to monitor retailer performance based on specific KPIs. The Retail Pulse combines data from more than 300 brands around the world.

A free copy of an extract from the report is available at The Optimove website.

Optimove provides marketing teams with a single platform to evolve personalized customer journeys across all channels:

  • Customer Data Platform: With a Customer Data Platform (CDP) at its core, Optimove ingests, consolidates, cleanses and shares data, in real time, from/to dozens of different systems. Optimove automatically models and exposes a complete, 360 degree, real-time view of each client. Advanced predictive analytics, including lifetime value, churn risk, conversion likelihood, and subsequent reactivation likelihood, enhance the marketer’s ability to gain deep and valuable insight into their customer base.

  • Decision based on AI: Optimove provides brands with the only AI journey mapping solution that autonomously determines the best campaign, channel and offer, for each individual customer, perfectly orchestrating customer journeys across touchpoints.

  • Multi-channel engagement: Optimove’s native marketing channels deliver personalized messages via email, mobile and web, giving marketers full control over marketing activities and enabling analysis of past performance, monitoring of ongoing campaigns and planning of future events.

“It’s impossible for us now to think about running our marketing and our business without Optimove,” said Izzy Darby, Sr. Marketing Manager at PaperSource. “We love the amount of data and decision-making tools now at our fingertips. Previously we would write SQL queries in the backend, and that was super tedious and time-consuming, now we have that capability in the box. “having predictive modeling, segmentation, etc., and that allows us to do our job as marketers more efficiently. Optimove helps us understand our business, sometimes better than we understand it ourselves.”

“We are delighted to be recognized as a leader by the IDC MarketScape,” said Pini Yakuel, Founder and CEO of Optimove. “This recognition is further proof of what leading retail and CPG brands such as Dollar Shave Club, Family Dollar and Staples already know. That Optimove is the only way to extend their personalization across customer journeys and touchpoints. For Optimove, this report further validates our leadership position for retail and CPG brands looking to take their CRM strategy to the next level, strengthening their omnichannel marketing capabilities and overall results.”

About IDC MarketScape:

The IDC MarketScape Vendor Assessment Model is designed to provide insight into the competitive fitness of ICT (information and communications technology) vendors in a given market. The research methodology uses a rigorous scoring methodology based on qualitative and quantitative criteria that results in a unique graphical illustration of each vendor’s position in a given market. IDC MarketScape provides a clear framework within which the product and service offerings, capabilities and strategies, and current and future success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and potential vendors.

About Optimove

Optimove is the leading CRM marketing platform, enabling marketing teams to create and manage customer journeys at scale. Optimove CRM journeys leverage AI to autonomously surface valuable customer segments, orchestrate self-optimizing CRM journeys, and accurately deliver the marketing interaction with the greatest incremental impact. Optimove is used by leading brands such as Dollar Shave Club, Family Dollar, Papa John’s, Paper Source and Staples, to maximize customer loyalty, retention and lifetime value.

Contact: [email protected]


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