From burnout to business: Tai Beauchamp shares his career journey building his self-love empire


It is said that it takes about 3-5 years to fully recover from burnout.

Shocking, right? Imagine battling multiple cycles of burnout throughout your decades-long career. This is the story of Tai Beauchamp. Before becoming the wellness mogul she is today, she earned respect in the publishing world as the youngest and first black beauty and fitness director at Seventeen Magazine at the age of 25. years. This came after she had previously honed her chops at Oprah Magazine and Harper’s Bazaar. magazines among many other notable publications.

While she was at the top of her game, the publishing world of the 2000s was filled with glitz and glamor and, admittedly, Beauchamp said she was regularly exposed to a world of excess. Although attractive, she felt like the surroundings didn’t speak to who she really was.

“I think first and foremost that my connection to who I call God or spirit is who I really am,” she said. “Sometimes the beauty and publishing industries can turn into breeding grounds for superficiality – sometimes I think because we get caught up in perceptions of what something is supposed to look like, we miss the truth about who we are at those times, no matter what he looks like. And I think for me, quite frankly, and I don’t talk about that a lot, I’ve always felt like a person inside who felt like a stranger.

Despite this sentiment, she continued to hold leadership positions in top publications and established herself as one of the leading authorities on style and beauty. But soon, Beauchamp said she noticed her soul wasn’t aligned with the job, and it started to take its toll.

“Starting my career at Oprah Magazine really cemented a groundwork that a lot of people didn’t have because it was always about a self-contained sense of beauty, a self-contained lifestyle, a self-contained philosophy, self-contained mindset even professionally,” she shared. with Gasoline. “But then imagine going to work at Harper’s Bazaar and Good Housekeeping talking to amazing people, while being exposed to extreme luxury at the same time. And this is at the peak of publishing. I mean, people don’t understand in the late 90s and early 2000s when publishing was extremely luxurious and extra.

She said she needed to remember some of the principles she learned while working with the Oprah Magazine team on self-love.

“At the time, I didn’t know that I was indoctrinated around this philosophy of allowing myself to cchoose meeven though I didn’t necessarily absorb it like I do now, but it was still part of my consciousness.

After stepping away from publishing full-time, she realized that entrepreneurship was the right path for her and started BluePrint Group, LLC (Tai Life Media, LLC), a branding and marketing firm. . Plus, she started spreading the word about wellness to women around the world while offering the tools to help them along the way.

In 2020, she launched wellness beauty brand Brown Girl Jane alongside co-founders Malaika Jones and Nia Jones. The brand was founded on the mission to connect women of color who seek to feel good while taking care of themselves from the inside out. One of the biggest tools in her arsenal to do this, she says, has been LinkedIn. Tapped into as a partner in their Beauty Creator community, Beauchamp shared that the social platform has been like a secret weapon.

“I think it’s really important for creatives to recognize the power of understanding that creativity is essential to making this world go round,” she shared. “It’s also important to prioritize entrepreneurship. I think creators should also earn what they’re worth and I think LinkedIn offers creators the opportunity to take advantage of entrepreneurial opportunities while telling stories. stories in their own way.”

She says she regularly uses LinkedIn as an outlet to spread her wellness message while connecting with others who aim to do the same.

“LinkedIn lets people see where you are, but also helps you get where you want to go.”

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