CHICAGO, Aug 10, 2021 (GLOBE NEWSWIRE) – FCB today announced its Dedicated Upstream Inclusion practice, led by Marc Wilson, Executive Vice President, Executive Director of Strategic Inclusion. Upstream inclusion helps companies reframe how they should address their respective consumer audiences through an enhanced inclusion lens – drawing on the values, behaviors, perspectives and attitudes of the âdiverse massâ to drive communications and overall business results.
As Wilson continues to formalize this practice within FCB, the agency has been using this approach with clients such as GE Appliances, Kimberly-Clark and Clorox for months. âFor GE Appliances, it has been essential to adapt and become more representative,â said Wayne Davis, Senior Coffee Brand Manager, GE Appliances. âWe are thrilled to partner with an agency like FCB that provides the tools and the team to help us evolve our brand focus to ensure that inclusiveness plays a meaningful role in every job we produce. “
âKimberly-Clark is committed to creating communities and experiences where inclusion and diversity are evident and thrive,â said Tarun Raman, Global Head of Family Care Sector at Kimberly-Clark. âWe are committed to this through our brands and the products we make, as well as the workplace we cultivate. We are excited to continue this journey with FCB as we continue to embed inclusion and diversity in everything we do, using our influence to help tackle inequalities for our employees and consumers across the globe. .
âAt Clorox, we are creating more inclusive brands by telling nuanced stories that are more authentic and culturally relevant,â said Stacey Grier, The Clorox Company, senior vice president and director of marketing and strategy. âFCB’s Upstream Inclusion approach has allowed us to progress. We are optimistic that we will continue to make progress as we strive to use the upstream [Inclusion] more broadly on our FCB partner brands.
Wilson joined FCB Chicago last year after publishing his doctoral dissertation on âMinorities Working in Undiversified Advertising Agenciesâ. âA lot of companies provide more talk than action, but I can say FCB had the right intention and the right foundation from the start,â said Wilson, who spent a long time with FCB before committing to the job. in a full-time position. âI was encouraged by all of the inclusion work that the agency was already doing, but I recognize that there is still a lot to do. I look forward to using these inclusivity tools in a way that has never been used before and taking our DE&I efforts to the next level. “
As one of the largest advertising agencies in the world, FCB has always been deeply committed to equality and inclusion and understands the major role and influence it has on society and society. culture. From a heightened priority to hiring diverse talent to ensure unique and rich voices are heard and reflected in the work, FCB will continue to hold themselves accountable as Wilson and his Chicago-based team begin to expand this offering to the whole network.
FCB (Foote, Cone & Belding) is an award-winning, integrated global marketing communications company with a heritage of creativity and success dating back to 1873. Named Cannes Lions Network of the Year 2020/2021, Global Agency of the Year Adweek 2020 , 2020 Ad Age A-List Agency Standout and the world’s leading network on The Right Report 2020, FCB is focused on creating ‘Never Done’ campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visit fcb.com or follow @FCBglobal on Instagram and Twitter and FCB Global on Facebook and LinkedIn.
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