Facebook tests again giving users more control over newsfeed content

Facebook’s parent company, Meta, said it is testing new ways for users to personalize the content they see in their feeds. The company said in a blog post Thursday that the test, available to a “small percentage” of users to start with, would allow people to adjust their preferences to increase or decrease the amount of content they see from friends. , families, groups and pages with which they are connected on the platform.

Facebook has changed the way the News Feed presents content several times over the past few years and seems to keep rethinking what content should be prioritized and why. In 2015, he said he was changing News Feeds to favor content from close friends over content from brands and publishers. In 2016, Facebook again said it would adjust its algorithm so that posts from friends take priority over publishers. Then, in 2018, the company said it was changing the News Feed so that posts that could trigger “round-trip discussions” (aka engagement, which is Facebook’s bread and butter) are more likely to appear as more passive content.

Guess what Facebook did in 2020? Well, a few things, but it also changed the feed, this time to favor more reliable and quality sources of information. He canceled this “nicer” version of the news feed in December 2020 to the chagrin of some Facebook employees.

How the social media giant controls its news feed is largely a mystery, but Facebook released a report in September that it said would give audiences a glimpse of how they decide what content they want. removes or “retrogrades” – such as clickbaits and posts thereof. that repeatedly breaks its rules.

But now, users of the new test will be able to turn down the volume of their News Feed’s Friends, Family, Pages, and Groups if they choose. Meta said in the blog post that this is “part of our ongoing work to give people more control over the News Feed, so they see more of what they want and less of what they don’t. not see ”. Great! Again!

Facebook will also be making changes to news controls for its business customers, extending “topic exclusion” controls to a test group of advertisers who serve ads in English. Advertisers can choose from three groups of topics – news and politics, social issues, and crime and tragedy – so they can prevent their ads from appearing near posts on those topics if they choose.

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