Black Friday is a commercial event that has its origins in the United States and is observed one day after Thanksgiving, which marks the start of the holiday shopping season.
The event has now gained global significance and is no longer limited to the United States. Several e-commerce giants like Amazon are now capitalizing on Black Friday to provide shoppers in India and around the world with deals to meet their shopping needs during the holiday season.
Shopping sites now offer a number of offers to their customers during Black Friday. These include discounts on a large number of products, ranging from electronics, smartphones, televisions, laptops, consoles, kitchen appliances, clothing, beauty and music, to n to name a few.
Black Friday falls on November 26 of this year. Here’s everything you need to know about it.
How did Black Friday start?
Black Friday gained popularity in the United States in the mid-2000s, when online shopping was still in its infancy. The increasing use of the global web has resulted in an increase in online sales, which started to compete and now have overtaken sales in physical stores.
Over the years, just like the way mainstream retailers have officially embraced the holidays and have seen hordes of shoppers flooding their stores, the global shopping boom has led several parts of the world to observe their own Black Friday holiday events. .
An Adobe Analytics study found global online spending is expected to hit $ 910 billion (£ 674 billion) this season, with US holiday sales amounting to $ 207 billion (£ 153 billion) between Nov. 1 and Dec. 31, according to a statement released by Adobe on Oct. 20.
Why is it called Black Friday?
During the 1960s, Philadelphia police began using the term “Black Friday” to refer to the day between Thanksgiving and an annual football game between the Army and Navy. Hordes of people are said to be swarming the city on Friday and police are expected to work long shifts to cover groups and traffic.
The vendors are said to have tried changing the name of the party to “Big Friday,” something that never worked.
How big is it in the UK?
Traditionally, Boxing Day is considered the UK’s biggest shopping day of the year. However, several US retailers such as Amazon began running US-style Black Friday promotions in 2014, prompting more UK retailers to embrace the concept, including John Lewis and Argos.
That year, police were called in to shops across Britain to deal with crowd control issues, muggings, threatening customers and traffic problems.
Black Friday has since become a big event in the UK. In 2016, total spend on online retail sites during Black Friday was $ 1.6 billion (£ 1.23 billion).
Is Black Friday observed in India?
In India, the whole concept of Black Friday is relatively new. The event sometimes coincides with the celebration of the country’s Hindu festivals.
The busiest times for shopping in India – and therefore the times when retailers offer the biggest discounts – tend to be around October and November. This is due to the Diwali festival, followed by regional festivals like Durga Puja in the state of West Bengal, Ugadi and Pongal in the southern states of India and Ganeshotsav in the state of Maharashtra.
Black Friday thus falls into a suitable festive window for shoppers across the country who are already looking for the best deals.
Much like in the UK, a growing number of e-commerce websites and major international shopping centers like Amazon, Walmart, Alibaba and eBay have contributed to the popularity of Black Friday in this South Asian country.
India-based shopping platforms like Nykaa and Flipkart also started offering sales that day.
Is it worth shopping on Black Friday in India?
According to a 2019 survey by Finder.com, a financial services company, 58% of Indians believe Black Friday shopping would provide them with good value for money. According to the survey, 30% of shoppers say they are ready to queue overnight to get a good deal for Black Friday.
Amazon was the most searched e-commerce site in India, according to Finder.com. Another wanted Black Friday retailer mentioned by the financial services company was the digital video game distribution service Steam and Amazon’s rival Flipkart in India.
Currently, Amazon India is promoting a lot of Black Friday bargains on a range of electronic gadgets such as Fitbit watches, headphones, projectors, and laptops among others.
The retail giant is rolling out deals sooner than ever in a bid to avoid shipping delays due to the Covid-19 pandemic. This means that customers can now buy record prices on products from brands such as Nike, Apple, HP and Sony.