Amazon Web Services is revamping its AWS Partner Training Program to make it easier for customers to engage with one partner for all of their training needs.
In the structure of the previous AWS training program, three elements worked separately. ATPs have been authorized to deliver classroom and virtual classroom training based on AWS training courses through AWS Approved Instructors. Digital training partners like Pluralsight took advantage of the AWS content they offered on their training platform. And resellers were reselling training from other AWS trainers to their customers.
AWS training and certification simplified the program, combining all three offerings into one, in response to customer feedback on how they want to engage partners to receive training, according to AWS Channel Manager Doug Yeum. Customers often choose multiple delivery options to meet their training needs, which can lead to a difficult purchasing process, according to AWS, and customers need partners who understand their unique purchasing needs.
“One of the things we heard… is that instead of having to go to one partner for classroom and virtual classroom training, and go to another partner for digital or digital training. ‘having another partner come in and resell AWS training, could we make it easier for our clients to engage these different partners or (allow them) to receive the different types of training they want … from one partner, s’ they want it, ”said Yeum, head of global channels at AWS and alliances. “We believe this will really meet the needs of our customers in the best possible way. “
All existing AWS Training Partners will automatically align with the new curriculum and continue to have access to all existing resources. Other AWS Partners may apply to join the program based on their eligibility, with requirements found on AWS Partner Central.
The revamped curriculum will give AWS training partners choice and flexibility in indirect and direct content delivery and AWS training formats. It will also help them continue to grow their AWS business around training and certification. In the past, Yeum said, systems integrators like Accenture and Deloitte had a harder time reselling and providing training.
AWS will validate training partners at two levels – AWS Advanced – Training and AWS Select – Training – each with their own set of requirements based on employee skills, scope, and a partner’s business model.
“Depending on what level you’re at, you get different levels of benefits from AWS to grow your training and certification business,” Yeum said.
These benefits include opportunity sharing, co-marketing assistance, enhanced enablement, and a streamlined route for validated training partners to work with AWS.
ExitCertified from Tech Data, an IT training and certification provider based in Sacramento, Calif., Qualified for AWS Advanced – Training Partner status.
“This new advanced status will deepen our collaborative relationship with AWS in partner management, marketing and customer success,” said Mark McCreath, vice president of education and training solutions for Tech Data. “With this Advanced ATP status, our customers know they will benefit from a high-quality, end-to-end customer experience, including learning needs analysis, official training content from an AWS certified instructor, and helps prepare for AWS certification exams.
Partner AWS QA Ltd., a London-based company that offers training, learning and technology skills, welcomed the opportunity to offer multiple training options and the increased marketing support for the new program.
“As UK organizations are under pressure to attract, retain and develop talent in the cloud, it is more important than ever that the AWS community has streamlined access to the latest AWS training and that ATPs offer a training in a range of modalities that maximizes learning opportunities. ”Said Stuart Martin, Managing Director of QA. “The increased investment in resources, including marketing development funds and dedicated partner management, will make it even easier for employers and individuals to find the best cloud skills needed to drive the ambitious digital transformation projects that are taking place. will fuel the UK’s resumption of pandemic globalization. “
Altron People Solutions (APS), a Johannesburg, South Africa-based provider of AWS classroom training and customer events in Europe, the Middle East and Africa, plans to expand its offerings through resellers . It has also achieved AWS Advanced – Training Partner status.
“The new AWS Training Partner Program will allow us to market our AWS Instructor-Led Courses and Digital Courses as a seamless solution with multiple AWS training modalities, and is part of the new AWS Solutions Division strategy. APS learning to digitally transform our offers. Said Pieter Nel, head of the company’s learning solutions business unit. “We can also expand our commercial reach by partnering with select resellers who complement the values of Altron People Solutions. “