Advertising: Memberful launches premium newsletter product for independent publishers and creators


Paid newsletters are all the rage and it’s not just individual authors on Substack, it’s an industry trend. Publications like Quartz Where Punchbowl news are attracting significant revenue to readers through email, while many publishers and social platforms are looking for new ways to jump on the premium newsletter bandwagon.

But the economy of independent creators is tough and uneven, as the number of websites, podcasts, newsletters, and video channels continues to grow. Without a strong brand, your content risks getting lost in the vastness of the Internet.

To help creators monetize the relationship with their audience, Memberful, a Patreon affiliate, is launching a paid newsletter feature. It’s a free add-on to their existing subscription service that charges creators 4.9%, plus a monthly fee of $ 25 or $ 100, depending on the pricing plan. Compare that to Substack which pockets 10 percent of creator revenue and it’s easy to see that, if you have a big enough audience, it’s a better deal, even with the additional monthly fees.

If you are wondering how much you would realistically earn switching to Memberful, you can use its “Paid Newsletter Income Calculator” which helps you compare the income of Memberful, Substack and MailerLite. Just enter your audience size and what you charge per month to see if the change will bring you additional revenue.

Regardless of your subscription model – a paywall, a paid podcast, or a donation model – you can now integrate a premium newsletter with your brand at no additional cost without having to rely on third-party vendors. As an added bonus, you can publish your newsletter content via email as well as a member website so that your subscribers always have a link to a link.

The new service has all the features you would expect from an email provider: scheduling, previewing, and creating coupons to run promotions. Some smart extra features include plans to sell group memberships that you can offer to businesses; free trial offers; and your own personalized branding so that your newsletter fits into your larger publishing strategy.

One of the coolest things about Memberful is that it is not a platform. It’s software that hosts your newsletter business, or integrates seamlessly with your site and the tools you already use. Perhaps the main difference between Memberful and platforms like Substack is that the latter is very quick to sign up and start monetizing while Memberful requires an onboarding process (which is still pretty straightforward). However, with Memberful, you end up with your own space and your own audience that you don’t sell, share, or lose to the benefit of the platform that hosts your newsletter.

If you like the idea of ​​Memberful, you can try it out for free and see if it works for you. The Starter Plan does not allow you to send newsletters but it does give you access to other key features and allows you to test the product for your content and brand. The Pro and Premium plans then allow you to customize your branding, provide you with metrics and more.

Finally, if for some reason you decide to leave Memberful, you can pack your bags and be gone in minutes, taking your audience with you. Because with Memberful, your brand and your audience are truly yours.

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