An optimally designed website will propel the online business of a business forward.
HOUSTON, TEXAS, USA, July 8, 2022 /EINPresswire.com/ — Actual SEO Media, Inc. has three ways to better optimize a website’s design for higher rankings on search engine results pages (SERPs). As a digital marketing company, this company understands that a company’s website is the foundation of its online business. Make sure the website design is optimized for users and search engines can increase brand visibility and recognition.
The set of strategies and tactics to better optimize a website is called “search engine optimization” (SEO). Although there are many factors, one of the main points of SEO is to ensure that the overall design of a website meets search engine standards. Actual SEO Media, Inc. has identified three characteristics of a website that are most important for ensuring higher rankings on search engines such as Google or Yahoo.
User experience is one of the most important aspects that search engine crawlers consider when indexing a website. Several factors can affect user experience, including website navigability, speed, and mobile compatibility.
1. Structure of the website
No user wants to spend time figuring out where the product or service they are looking for is. For them, the time and effort to find it could be better spent on another website.
When developing a website, many designers like to keep things as simple as possible while focusing on the appearance of the site. By doing so, they provide crucial internal links that lead to a website’s most important product or feature pages. The goal of a properly structured website is to make it easy for users to find these pages.
The structure of a website should have a clear and logical hierarchy for easy navigation. Use categories and subcategories that break down the different pages of the site in an easy-to-understand way. These categories and subcategories should target specific keywords that relate to the service or product. For example, a suitable sitemap might look like this: Auto Parts & Accessories > Auto Parts > Batteries.
Crosslinks are also an important factor that connects content on a website. Horizontal links make it easy for consumers to find more information about a company’s products and services. For example, it would make sense for a page talking about snowboarding to lead to another content page about the necessary equipment.
All in all, the structure of a website should not require too many intellectual resources to analyze. A properly optimized website should be able to guide a user without the need for a real guide.
2. Load Time and Page Speed
In the age of the Internet, no one has time to wait for a page to load. It’s frustrating waiting for the answer to a question locked behind a screen that took a century or two to load. If a website’s pages take longer than a few seconds, chances are the user has already looked for the answer on another site.
Several factors can affect how fast or slow a page loads, including web hosting, file size, plugins, coding/scripting, and traffic volume. By periodically checking these factors, a business can ensure that its consumers are not being turned away. Google provides a free PageSpeed Insights tool that makes it easy to check how specific URLs are working on a website. There are also many online tools that can also check the loading speed of a page or website.
3. Mobile friendliness
Having a responsive website is helpful in retaining traffic and enabling a pleasant user experience. However, a website must also meet the needs of users who visit it via mobile and non-mobile methods. Now, people tend to search for things on their phone rather than on their laptop or desktop. In 2021, 55% of all global traffic came from mobile devices.
Mobile and desktop versions of a website should be easy to navigate and load properly. No matter what version a user sees the site in, it should always have the same flow and navigability. Search engine algorithms like Google will prefer other websites that have sites that have not yet optimized their site for mobile users. In fact, they can push unoptimized sites lower in search rankings.
Website design is crucial to a business’s digital marketing tactics as it can affect the site’s search engine rankings, conversion rate, and overall user experience. A well-designed site can help a business attract new customers and retain existing ones. On the other hand, a poorly designed website can scare away customers and hurt a business’ bottom line.
As a leader Houston SEO company, Actual SEO Media, Inc. grants its clients methods to expand their online presence. By harnessing the power of search engine optimization, the company helps businesses increase their online visibility and establish a stronger Internet presence. This company believes that it is never too late to optimize the design and structure of a website for future success. For more information, contact the office at (832) 834 – 0661 or by email at [email protected]
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